In browsing some of the ads on the net, it is immediately evident
that some people just don't have a clue.
I read a few yesterday as follows: "Join our MLM and earn beg
income". This is either a typo or they are promising very little in
the way of earnings.
This person obviously didn't proof their copy before submitting the
ad.
Another ad promised huge earnings, but gave no contact information.
Not a web site URL or an email address to be found. Guess they figure it
is so powerful an offer, we will find them. What a waste of time.
"Make Money!
Turn $10 into $40,000 CASH like I did" - but wait - this guy is using
a free email account. If he's making all that money, wouldn't you think he
could afford one for ten bucks a month - maybe he is saving all those $10
bills so he can earn $40,000 CASH with each one.
"Tired of the "Rat Race"? Free online training and no capitol needed!" Did this guy mean
"capital"? I'll hang on every word he has to say.
"Exciting,EasyandProfitable"
Guess this person never learned how to use that big bar on the bottom of
the keyboard.
I think you see where this article is going.
If you are going to advertise a business on the web, and you present less
than a professional image - you're not going to do business.
If you present yourself like the above examples, enjoy your
"walk on the quiet side". Most people are not idiots, and I'm
sure the authors of the above ads are not either. But why give that
impression?
I sure wouldn't do business with any one of them.
I read another ad for Web Design and the HTML coding in his ad was
wrong. That sure built a lot of confidence. Most people scan poorly
constructed ads and simply "click away".
Guess they feel like I do. If you don't care enough to write a
credible ad, why should I think you'll care about me if I buy from you?
Many people rely too heavily on the spell checker on their computer.
This is a mistake.
After you do spell check, get someone else to read it. When writing
something, many times you get so close to the article, you miss mistakes
that someone else would quickly find. Many words that are being used
incorrectly will pass spell check. Remember - you usually only get one
"shot" when a person sees your ad. If it is written well, and
has an attention getting headline, you just might make that sale. If you
want to do business on the web, "Get Serious".